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A social media news release is a modern form of communication that utilizes online and social media tools to effectively share messages with a wider audience. It includes various multimedia formats like video, images, and audio, as well as links to facts and figures. The primary audience for such releases is bloggers, who can use the deconstructed content, news facts, quotes, and multimedia to enhance their blog posts. This format also allows for dialogue with organizations and sharing via RSS feeds. The concept originated from a journalist's criticism of traditional press releases for being overly spun.