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Software as a service terms like AR, MRR, LTV, CAC, as well as the concepts of gross versus net, customer churn versus MR churn, can be confusing for new employees. To help them understand, a video tutorial has been created after 6 years of running a SaaS company. The video covers basics such as MRR, expansion, contraction, reactivation, churn rate (customer, gross revenue, net revenue), negative churn rate, and estimating lifetime value and cost of acquisition. Whether new to the team or simply watching on YouTube, the video aims to make these concepts easier to grasp.
