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this is azhar iqbal serving as a lecturer here at school of media and communication studies university of management and technology lahar honorable guests respected faculty members and dear students assalamualaikum and welcome to school of media and communication studies umt in a series of online sessions today we are going to conduct a session on how to prepare a proposal for a pr campaign or you may call it how to prepare or how to set up a pr strategy so we have our guest speaker dr peter j sauce uh from hungary dr sauce is a senior academician and pr specialist in budapest hungary he is a life member of hungarian association of public relations he is the managing director of slan partner agency in hungary he is also the author of many of the research articles and books on pr so welcome to school of media and communication studies friends we have our guest of honor professor dr abda ashraf she is the chairperson of department of advertising and public relations at school of communi