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welcome to solve it like a marketer im stephen hobay today ill be covering how to write a press release for an organization if you like this video please subscribe and dont go away [Music] in todays day and age getting the attention of journalists isnt easy you cant just put out a press release out there and hope that it gets picked up there needs to be a strategy around how its formulated and formatted and thats what ill be covering in todays video please also make sure that you watch the video until the end because i will be providing some helpful resources to get you started now press releases fall under the more general category of public relations pr as its known is a pretty vast area and the art of writing an effective release is really only one facet but its an important one please check out my video on public relations so what is a press release or news release as its sometimes called well a press release is an official announcement that an organization issues to t