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hi comm 130 students for my ad campaign project I chose an Eddie Bauer ad it didnt take me long to select an ad to duplicate I knew this was the one the second I saw it the bold colors contrasting against the way snow drew me in as well as the energy and excitement that are packed into this ad because the main figures in this ad are young adults I selected a target audience of 20 to 40 year old sport enthusiasts the original ad is a blending of two images theres a scenic action shot on the Left with an up close and personal image on the right that showcases the Eddie Bauer gear the image on the right is placed on a third with the bold slogan marrying that location on the left this creates balance and visual hierarchy the ad campaign name is placed at the bottom of the ad in close proximity to the company signature one of the challenges that I had with this ad was finding tight for my slide analysis that didnt clash with the bold typeface from the ad and the Eddie Bauer signature so