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when a company like McKenzie starts a project their goal isnt to build a presentation that sits on a shelf and gathers dust the goal is to influence their clients to implement their recommendations but how does a firm like McKenzie actually influence their clients well there is this whole stakeholder management process that happens throughout the project but ultimately McKenzie are building a slide deck that is designed in such a way that it persuades their client to take action and it looks something like this McKinsey were brought in by King County Seattle to address their homelessness Challenge and what youre looking at is the output of the project but its actually the storyline that underpins this deck that McKinsey uses to influence their clients so in this video were going to break down this slide deck to understand how firms like McKenzie create these storylines that influence and will learn how to do it ourselves the storyline is the most important part of the slide deck a
