Slide outline in the Press Release Email

Aug 6th, 2022
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How to slide outline in the Press Release Email

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press releases is there such a thing as press release writers can you make money selling your service as a press release writer online what are some good press release examples that actually work and go far on major news release networks and finally how do you write a good press release all these questions and more im answering in todays video on this topic from 2011 to 2021 i ran my own content writing agency we did 40 000 projects for over 5 000 clients and over those ten years we did over three thousand press releases we sold those press releases at a hundred and ninety nine dollars each that was for the copy only if you do the math thats 597 000 in 10 years just from press release writing now what i did to make this a sellable service was i wrote the internal guidelines that drove the creation of successful press releases and we used those internal guidelines to hire people with journalism and communications major and turn them into a qualified press release writer and we ended

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The first paragraph begins with the five Wswho, what, where, when and whyfollowed by a couple paragraphs providing supporting information and then a boilerplate at the end. The headline must be written so that it basically tells the entire story or purpose of your release.
At the bottom of your press releases, include a short business biography, the equivalent of what youd write on your websites About page. This company description is called boilerplate text; its the information that rarely changes, but you should always make sure its still true before you send a new release.
The seven parts of a press release include the headline, dateline, introduction (lead or lead-in), body, boilerplate, call to action (CTA), and contact information. The body contains the key takeaways and the quote in our list above.
Heres a standard press release outline. Headline. Date of publication. Contact information. Summary. Intro paragraph. Detail paragraphs. About.
How to send a press release email Identify the right journalists. Find your angle. Write an engaging subject line. Write your press release email. Include your press release in the email. Send your email. Follow up if needed.
Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the readers next steps. End with your boilerplate.
If you want to look professional, your press release should follow a format widely accepted by the media. An eye-catching headline. The name of your company or your brand logo. A dateline. The main content. A boilerplate. Company contact information. Connect with the right audience. Time it right.
The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.

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