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should you use your logo of your University or your company on your slide deck let me explain to you why I think this is a bad idea welcome to simple points [Music] logo has many functions among others it differentiates one brand from competing ones and it facilitates brand recognition if I see the Nike symbol for example I recognize it immediately and dissociate certain characteristics with it in other words a logo represents identity universities and research institutions also have logos this is the logo of my University the University of Oslo very recognizable by its bright red sigil these logos usually are colored making them visually very Salient objects you know make sense given its function similar to commercial logos institutional logos represent identity if youre working for an institution you might be proud of that right you feel a certain belonging you might subscribe to the core values of that Institution so naturally you might want to communicate this part of your own ide