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hey guys today were going to break down a mckinsey slide and uh what were looking for here is to understand you know what are they doing well what could they have done differently and take some learnings and lessons from what theyve done and apply it in our own slide building so this is the slide were going to break down and this is a slide from a real-life mckinsey deck so you may have heard me say this before but the key thing about building slides is one slide one message encapsulated in the lead-in and supported by the body so lets start there so this is the leading at the top and you can see the leading basically says up to 20 years of rapid growth our traditional flows have declined relative to gdp that is one message but actually has kind of two sub-messages in it the first one is this one which is after 20 years of rapid growth and the second one is here which is traditional flows have declined relative to gdp so if were going to say this in the lead-in we need to show bo