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Do you know the secret to successfully pitching an idea? Well, its something kind of unexpected. Its FOMO: the fear of missing out. [The Way We Work] As someone who invests in companies early in their journeys, I listen to nearly 2,000 pitches a year, and I work countless hours with company founders to help them make their pitch even more compelling. You may equate pitching with a slick deck based on some standard format, but whether youre pitching a company or trying to get buy-in for a passion project at work, so much of pitching is a storytelling exercise. You need to bring people along with you. You need to tell your audience a story that not only will draw them in, but it will make them feel that if they dont say yes, they will be missing out on something really big. [Step 1: Know your audience] When people think about pitching, theyre thinking inwards, they think about their nerves, how smoothly theyre talking or what it takes to get to a yes. But the secret of successful p
