Slide company in the Licensing Agreement

Aug 6th, 2022
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How to slide company in the Licensing Agreement

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[Music] okay everybody stephen key here and today i want to talk about how do you license a big idea now if youve been if youve been watching this channel for any length of time you can tell that we bring on quite a few simple ideas that get licensed ideas and all these different categories in fact let me go through a few of them well put them up on the screen one of my favorite is the whiskey wedge i love this idea its such a simple idea but its generated lots of dollars and royalties but its a great product but also one of the one of my favorites is its called the glide mat michelle morrison created this its very simple it sells out on qvc all the time its a very simple idea and i absolutely love it now another idea i think its doing extremely well its called i think its called the multi-gripped mandolin if if you like to cook in a kitchen you know when youre chopping those vegetables you got to be very careful because you cut your fingers this is another product thats

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Characters are another type of trademark that brands can license. The most obvious example? Disney. Youll find Mickey Mouse, Marvel, and Star Wars characters on merchandise all over the worldnot just official Disney merchandise.
An example of a licensing agreement in the restaurant space would be when a McDonalds franchisee has a licensing agreement with the McDonalds Corporation that lets them use the companys branding and marketing materials.
What is brand licensing ? Brand licensing allows you to rent a well-known brand and use it on your products. Connecting a powerful brand to an in demand product helps to increase sales and drive additional revenue.
Disney Consumer Products, Games and Publishing licenses its brands to companies with complementary manufacturing capability, including Hasbro, Mattel, the LEGO Group and Funko for products or services across multiple categories.
Examples of Licensed Products Example 1 . IBM computers selling with Microsoft Windows. Example 2 . Ralph Lauren allowing their brand to appear on other manufacturers products. Example 3 . Authors receive a fee from published books. Example 4 . Radio stations pay for licenses to use songs. Example 5 .
Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.
A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
Merchandise License Overview As per terms of the agreement, the copyrighted material can be used on merchandise, such as clothing, posters, or any other product that can be sold, and in exchange the copyright holder will receive some form of compensation, often as a percentage of the total sales.

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