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- [Neil] Hey, everyone, its Neil Patel. And today is another day of CRO unlocked. Today were going to be going over CRO best practices. If you missed the first lesson in this two-week training course on conversion rate optimization, make sure you check out Neilpatel.com/training and click on CRO unlocked. And youll find all the lessons there as well as previous cheat sheets, worksheets, handouts, everything that you need to be successful with conversion rate optimization. So now that we got that out of the way, lets dive right in. The key to CRO is iteration. Youre not going to do a test and find out that you doubled your conversions. Thats very, very rare. It happens, but once in a blue moon. Typically its a lot a little things that add up that truly help you optimize your conversion rate. The big secret is, one test at a time per step within your funnel. So for example, if you have a pricing page, you dont want to run two to three tests at a time on that exact pricing page. B
