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build your own customized reports in minutes with zero dependence on the lead squared team as an example well show you how to build a report to analyze lead conversion by lead stages and Lead sources on the reports homepage click create report now select a data source the data source determines the columns you can use to create your report were choosing leads with lead owner that contains both system and custom lead fields now name your report and add a description here were looking at the count of leads by lead owner lets remove the lead owner and add the lead stage under row grouping now lets add the lead Source field under column grouping so we can see the count of leads by lead stage and by lead Source next under values lets add the converted leads percentage in addition to predefined values you can create custom Expressions to manipulate data calculate sums averages and lots more lets move on to the filters Tab and add a country filter to view our lead conversion metrics in
