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Many book marketing packages include a press release for the book launch, but is it really useful for authors? Press releases were popular in the 1990s for getting media attention, but are they still relevant today? This video explores the effectiveness of press releases for book launches and marketing. Julie the Book Broad from Book Launchers emphasizes the importance of professional self-publishing to have a significant impact on readers and grow your brand and business. Press releases can help you achieve these goals if done correctly.