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the third slide you come up is your business model slide now this one is really about simplifying your idea down to just a simple core overview of how the business works and how it makes money this is not the lean canvas business model we did as the core business planning exercise this is a summary kind of encapsulating the money flow if you want to think of it so where are you going to get money from who are the customers where is it going to have to go whether its inventory cost of good sold any partners and how much is left over pretty simple as that but what you want to do is make it just so clearly simple that they dont question that the company knows how to make money now granted there are some startups that dont know how to make money internet companies and they are on a different model which is how do they you know get more eyeballs and get advertising or a lot of different variations thats what i really wanna you know concern here is is how simply can you explain your mode