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Emily Probst from Modern Machine Shop discusses writing and submitting a press release. She outlines key steps in the process. Step one involves deciding on the topic, which could include new products, technologies, events, mergers, or management changes. A press release serves as a communication tool to inform the media about significant happenings in a business and the manufacturing industry, potentially leading to larger stories based on the information provided. Step two emphasizes the importance of being concise, as the author receives numerous press releases weekly, making brevity crucial for effective communication.