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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit an effective press release. She emphasizes that a press release can cover various topics, such as new products, technologies, upcoming events, or management changes. It serves as a communication tool to inform the media about significant developments in a business, potentially leading to larger stories. Probst advises being concise, as she receives hundreds of press releases weekly and needs to process them efficiently. By following these steps, businesses can effectively share their news with the industry and gain attention.