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In this video, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on how to create a proposal for potential clients. The proposal should outline the services offered and associated costs, aimed at securing the deal. The tutorial is part of a broader focus on starting a marketing agency, building a personal brand, and launching an online business. Viewers are encouraged to subscribe and enable notifications for updates on future free content, including training and templates. Jordan will demonstrate the proposal process using his screen in the next segment.