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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, explains how to create an effective proposal for potential clients in a marketing agency context. He outlines the importance of detailing the services offered and their costs to secure the deal. The tutorial provides a step-by-step guide on what to include in the proposal to increase the chances of landing the client. Jordan invites viewers interested in starting a marketing agency or building a personal brand to subscribe for future content, which includes free training, templates, and proposals. The video promises practical insights and a visual demonstration on preparing a proposal.