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This video tutorial emphasizes the importance of proposals in securing photography clients, showcasing a step-by-step guide to creating a proposal and contract using a proven template. The presenter shares personal experiences of acquiring over 50 product photography clients during the pandemic. The tutorial is applicable not only to photographers but also to anyone in a service-based business. It stresses that without a contract, projects cannot proceed, as proposals formalize client discussions and lead to signed agreements. The video underscores that a signature signifies commitment, shifting discussions into actionable deals. Proposals are presented as a crucial element of the sales process to finalize projects.