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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, explains how to create a compelling proposal for potential clients. He emphasizes the importance of detailing services offered and costs to secure deals. The tutorial provides a step-by-step guide on what to include in the proposal, aimed at helping viewers successfully land clients. Steen invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for more valuable content, including free trainings and templates. He also prepares to share a visual demonstration to enhance understanding of the proposal creation process.