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In this video tutorial, Emily Probst discusses how to effectively write and submit a press release. She outlines several key steps: 1. **Choose Your Topic**: Your press release could cover various subjects such as new products, technologies, events, trade shows, mergers, or management changes. It serves as a communication tool to inform the industry about important updates in your business.2. **Be Concise**: Given the volume of press releases received, it’s essential to keep your message clear and brief. This helps ensure that your information is processed quickly and can lead to more significant stories in the manufacturing industry. Following these steps will improve the chances of your press release gaining attention.