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In this video tutorial, the host, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on creating a proposal for potential clients. The proposal should detail the services offered and their associated costs, which is crucial for securing deals. The video emphasizes what to include in the proposal and offers insights to effectively land clients. Steen invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for updates on future content, including free trainings and templates. The session will transition to a screen-sharing segment to illustrate the proposal process.