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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients, detailing the services offered and the associated costs. Viewers will learn a step-by-step approach to assembling an effective proposal that can help secure deals. The tutorial emphasizes the importance of including specific elements in the proposal to enhance its quality. Jordan invites those interested in marketing agency development, personal branding, and online business entrepreneurship to subscribe for future content, including free trainings, templates, and proposals. The video will transition to a screen demonstration of the proposal creation process.