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Writing engineering proposals can be challenging, as engineers typically learn to perform calculations rather than proposal writing in school. For consulting engineers, securing and winning proposals is essential for career advancement. In this week's engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights. He introduces a key question, referred to as the "million-dollar question," that can significantly improve proposal outcomes. This question is meant to be asked internally during the proposal development process, providing a strategic perspective to help engineers craft compelling submissions for their clients.