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In this video tutorial, Rene Marquez from Neon Tiger Media addresses the common pitfalls of choosing a business name, particularly issues related to trademark conflicts and social media handle availability. He emphasizes the importance of conducting name checks before committing to branding, as many end up with unsuitable or unavailable names. Rene shares three essential tips and tools to verify name availability. The first tip is to use the USPTO (United States Patent and Trademark Office) website to search for existing trademarks. He encourages viewers to check for potential trademark conflicts before deciding on their business name.