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In this tutorial, the speaker discusses licensing artwork and key considerations when reviewing contracts with companies. They recently completed a project with Control Prepaid Mastercard, which licensed their artwork for an artist series card. The first essential aspect to analyze in a contract is the payment structure—whether it’s royalties or a flat fee. If royalties are involved, it’s important to understand the percentage of what is being earned—whether it's from revenue or profit—and to clarify how many items will be produced. This ensures artists are fairly compensated for their work and helps navigate the complexities of licensing agreements.