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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that the recipient stop certain actions, often related to patents, trademarks, or copyrights. Typically, the sender claims the recipient is selling unauthorized products, using a brand name that is too similar to theirs, or infringing on copyrighted materials. Wright emphasizes that these letters are not legal opinions but mere communications. The next step involves identifying the sender, which could be the rights holder or brand itself.