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In this tutorial, Julie from Book Launchers discusses the role of press releases in book marketing, particularly for book launches. While press releases typically include a headline, quote, and book details, she questions their actual effectiveness for authors seeking media attention. The video aims to clarify the usefulness of press releases in contemporary book marketing. Julie emphasizes that Book Launchers assists authors in writing, publishing, and promoting nonfiction books, enabling them to make a significant impact while retaining all rights and royalties. The tutorial reflects on the decline of press releases' relevance since their heyday in the 1990s.