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Writing a press release is crucial for your promotional campaign, serving as the key to gaining press and radio coverage. This video tutorial discusses how to create an effective press release. Musicians often find it challenging to write about themselves, similar to crafting a CV or bio. However, a press release is vital for marketing and promoting yourself and your product. Begin by gathering all necessary information, including a concise artist bio broken into bullet points. Additionally, prepare a private streaming link for your release, with SoundCloud recommended for easy access, allowing journalists and producers to listen effortlessly to your music.