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In this tutorial, the speaker discusses the topic of writing a business proposal for a commercial cleaning business but reveals they have never written one themselves. They emphasize that new entrepreneurs often lack the experience to create a proposal, making the task seem ridiculous. With a history of owning and selling multiple businesses—currently managing one approaching $7 million and starting a coaching venture for small janitorial companies—the speaker suggests that having a written plan may not be essential for them. Instead, they propose asking essential questions to guide the business development process, highlighting the importance of self-reflection over formal proposals.