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okay so a client has come to you ready for a website redesign or design project how do you take a brand identity an existing brand identity and turn it into a website well in this video Im going to show you my process from start to finish on how I translate an existing brand identity into a website lets get into it so a little while ago I did the visual identity for a conceptual project called Benjis deli and Co and they are a subscription food brand basically focused on creating family friendly meals which the kids can get involved in in the kitchen making food a whole lot more fun and accessible for families Im going to talk you through the process that I took in converting that visual identity into a website landing page for this imaginary client and I just want to mention three key points when it comes to translating a visual brand into a website and the key things to keep in mind mind number one is you have to keep in mind the audience at all times half of translating a visua