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In this Business School 101 tutorial, the speaker introduces the concept of strategic alliances, which are voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The video emphasizes the increasing trend of companies forming these alliances to enhance strengths or mitigate weaknesses. The content will explore key questions, including the definition of strategic alliances, the reasons firms pursue them, the major types of alliances, and notable real-world examples. The speaker notes that the use of strategic alliances to implement corporate strategies has grown significantly in recent decades.