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Emily Probst from Modern Machine Shop explains how to write and submit a press release. She emphasizes that it isn't difficult if you follow basic steps. Step one is to decide the topic, which can include a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform the media about significant happenings in your business and the manufacturing industry. It could lead to larger stories, as many great articles originate from press releases. Step two is to be concise, noting that hundreds of press releases flood her inbox weekly, making brevity crucial for effective communication.