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This tutorial covers how to create a press release for projects like Kickstarter campaigns, websites, or mobile apps, using the case of a historical documentary about Philadelphia. It emphasizes the importance of using appropriate keywords and phrases, primarily drawn from the project's Kickstarter campaign and website content. A well-crafted website explaining the project’s purpose can significantly aid in writing an effective press release. The presenter shares that the first step is to include the correct contact information, highlighting that many neglect this crucial detail, which prevents media and press from reaching out.
