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In the discussion on using someone's image without permission, it’s emphasized that unless a celebrity has a registered trademark preventing such use, passing off is generally their legal remedy. UK courts tend to be reluctant to conclude that the public is misled by merchandise featuring a celebrity's likeness. The primary legal stance is that simply placing a celebrity's image on a product, like a calendar, does not automatically constitute passing off. For a successful claim, the celebrity must demonstrate that consumers were deceived into believing they endorsed the product and that this belief influenced their purchasing decision, which is often challenging due to the public's familiarity with celebrity endorsements on various merchandise.
