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The video tutorial addresses common questions about making follow-up calls to customers, differentiating between existing customers and prospects. It emphasizes that follow-up calls can be for two purposes: selling more to existing customers or fostering relationships. The speaker plans to discuss prevalent mistakes made during these calls, highlighting that these errors are common and not necessarily due to individual faults. The aim is to provide insights that will improve the effectiveness of follow-up communications, whether for nurturing ongoing relationships or pursuing sales opportunities with existing clients or prospects.