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In this tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. She emphasizes the importance of a one-on-one conversation with the client as the first step to booking. During this hour-long meeting, planners should gather logistical details such as the type of event, date, venue status, expected attendance, and demographic information. Additionally, it's crucial to explore the client's creative vision, including themes, colors, and preferences for food and music. Planners should take detailed notes during this consultation to inform their proposal effectively.