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In this tutorial, Rene Marquez from Neon Tiger Media offers essential tips for choosing a business name and avoiding common pitfalls. He highlights the frustration of selecting a name only to find it trademarked or ending up with an awkward social media handle. The first tip is to use the USPTO.gov website to check for trademark availability by typing in your chosen business name. This ensures that you're not investing in a name that's already protected, helping you make informed decisions as you build your brand. Stay tuned for additional tips and tools in the episode to help navigate these challenges effectively.