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A booking confirmation email is sent to users after they book a flight, hotel room, or meeting. Its purpose is to consolidate all necessary information regarding the booking in one place. These emails are crucial for building customer loyalty, as they demonstrate care for clients beyond the sale. They typically achieve high open and click-through rates (CTR), performing better than promotional campaigns and positively impacting a brand’s reputation. Additionally, businesses can leverage marketing automation services to automatically send these emails, allowing them to focus more on their overall marketing strategy while reassuring users and subscribers about their bookings.
