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Writing a press release for your next release is crucial for your promotional campaign, as it can determine your chances of getting press or radio coverage. This video tutorial outlines how to write an effective press release to maximize your coverage. It acknowledges the challenge musicians face when writing about themselves, similar to crafting a CV or bio. The press release is essential for marketing, as it promotes you and your product. Begin by gathering necessary information, including your artist bio in bullet points. Additionally, obtain a private streaming link for your release, preferably using SoundCloud, where you can upload your MP3 as private to facilitate access for journalists and producers.