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In this tutorial, Craig Catlett from United Methodist Communications discusses improving church communication, particularly through social media, with a focus on Facebook, the largest social media platform. He emphasizes the importance of promoting specific events effectively on Facebook, noting that this aspect is often overlooked. The session is structured to cover essential skills and strategies for event promotion, with a 30-minute presentation followed by a question-and-answer segment. Catlett encourages starting with the basics before progressing to more advanced techniques.