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In this video, Salvador Brakeman discusses strategies for nonprofits to effectively raise funds through crowdfunding and online campaigns. He emphasizes understanding the psychological factors that motivate donations. Brakeman introduces a study on charitable giving, which explores what influences people's decisions to contribute financially to a cause. He aims to convey how to encourage potential donors not only to give but also to become advocates for the nonprofit organization. The video promises to provide scientifically-backed insights into the donation process and the emotional triggers that lead individuals to support charitable initiatives. The discussion includes a link to the referenced study for further exploration.