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The tutorial discusses the organization of start-ups and emphasizes the importance of a business model in understanding all components of a company. A business model is defined as the way a company creates value for itself while delivering products or services to its customers. In contrast to traditional functional organization models, which focus on departments like sales or engineering, the tutorial suggests using a new diagram that encompasses all aspects of a business. This new approach is illustrated through nine boxes that can represent any company, from large enterprises to small start-ups. The emphasis is on rethinking how to view and organize business structures.
