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lets talk ownership you want to make sure that you own all of your content okay whether its videos from a videographer a photo from a photo shoot a logo from a graphic designer copyright law is going to be like selling a house you cant you cant transfer ownership with this with a handshake it has to be in writing for whoever created the content to transfer their ownership interest in what they created to you you need something called a copyright transfer agreement this contract is saying although you created my logo although you took these photos although you did this video for my business and I paid you for it you are now going to transfer your ownership in that content to me without having this contract you dont own your logo you dont own your photos and you dont owe any kind of videos that someone else created for you um the problem with that is right now if youre a small business it may not be a biggie however when your business grows maybe you want to sell one day it will