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The popularity of a stock often follows the popularity of its product, a key signal frequently overlooked by investors. Satisfied customers can lead to satisfied shareholders. Basant Maheshwari discusses the importance of brand weight in equity investing, weighing the pros and cons of niche products versus commodity cyclical items. Strong brands, such as Louis Vuitton or Gucci, possess pricing power but face limitations in volume growth. Achieving a high compound annual growth rate (CAGR) over many years can diminish a brand's exclusivity, as widespread ownership would reduce its perceived value. Understanding these dynamics is crucial for informed investment decisions.