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In this video tutorial, the concept of strategic alliances in business is discussed. Strategic alliances are defined as voluntary arrangements between firms to share knowledge, resources, and capabilities for developing products, services, or processes. These alliances have become increasingly common in recent decades as companies seek to enhance their strengths or compensate for weaknesses. The video aims to explore the reasons firms choose to form strategic alliances, the major types of these alliances, and provide famous real-world examples. The tutorial emphasizes the growing importance of such collaborative relationships in modern corporate strategy.
