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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. The focus is on detailing the services offered and associated costs, emphasizing the importance of crafting a well-structured proposal to secure deals. The video promises a step-by-step approach to assembling the proposal, alongside tips for increasing the chances of landing clients. Steen invites viewers interested in starting a marketing agency or building a personal brand to subscribe for future content, including free training, templates, and proposals. He indicates that a practical demonstration will follow on-screen.