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In this tutorial, Anna explains how to create an effective business proposal. She begins with an overview of key components, comparing a proposal to building a house. The "roof" represents the company's information—qualifications and competitive advantages. The "walls" reflect the understanding of the client's needs, demonstrating research and insight into their problems. The "foundation" consists of pricing and methodology, detailing how the service or product will address the client's issues. Additionally, Anna shares strategies to persuade potential clients and tips from experienced software companies that can help close deals three times faster.