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Proposals are crucial for attracting more photography clients. This video tutorial provides a step-by-step guide on creating a proposal and contract, demonstrating the presenter’s own template that helped secure over 50 product photography clients during the pandemic. The content is relevant not only for photographers but also for anyone in a service-based business. Without a contract, there can be no project or deal. A proposal formalizes discussions with clients and requires a signature to confirm the agreement, making it a significant part of the sales process. The absence of a signed proposal means that a deal is not finalized, regardless of client interest.